The Problem with Prospecting & Recruiting on Social Media

This July will mark 4 years since I entered the world of entrepreneurship full time and left a “job” behind.  It’ll be 3 years since I started a network marketing business and have endured all of the pains and frustrations that I’m sure you have.

The good news is that my story in this industry is one of triumph.

My journey however was not without many fumbles, embarrassing moments, disappointments, and more prospecting faux pas than I care to share and I hope my friends, family & strangers I attempted to prospect have long forgotten the things I did. LOL

Have you ever done any of these things…

Have you ever invited friends over for some beers and very unsmoothly transitioned to showing the plan to a very angry audience?

Have you ever tried to prospect your bartender, a few too many beers past ‘buzzed’ and have him respond with, “Is this Amway?”

Here’s a good one… have you ever prospected a girl, while on a date as a “test,” because your upline told you that if a girl is not positive about your business, she’s not a keeper?

The point is, I’m about to cast some heavy stones at some networkers, but I just wanted to let ya’ll know that I’ve made mistakes too… but that doesn’t mean we should be going easy on those that are committing some MAJOR prospecting mistakes on Social Media and online.

Unfortunately, today the internet tracks everything…

The Internet Never Forgets and It’s Ruining It for Everyone Else

I once heard that success in business is all about ‘time’ and ‘place’. As a professional marketer, I would add ‘message’ to the equation as well.

Unfortunately, network marketers today are being taught online prospecting methods, which include the wrong message, at the wrong time and most definitely in all the wrong places!

Here’s the truth!

There is a VERY fine line between prospecting on social media and spamming people. I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders…

‘Disposable distributors’ tasked with the job of spreading the word about their company’s products or opportunity, at the expense of the individual’s reputation and risking the suspension of their social media accounts.

Just recently, I asked affiliates of my company to share examples of the WRONG WAY to prospect online, by sending me screenshots of the poor attempts at prospecting they receive every day…

The WRONG Way to Prospect and Recruit

Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.

That secret being:

The screenshot above is a weak prospecting attempt from a person who hasn’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.

It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.

That last one is critical “uniquely positioned to help someone with their problems.”

Any idiot can copy and paste a message into the Private Message function on Facebook.

What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash programs?

Now this doesn’t mean, prospecting online doesn’t work. I know some very skilled recruiters who are excellent at online prospecting, but just like offline prospecting, they’ve devoted the time and effort to learn this very difficult skill and have mastered it. And if that’s the strategy you want to deploy, you need to do it right or else!

But if you’re still a little fuzzy on whether you are a spammer or not, here’s a guide of sorts…

Top 5 Warning Signs That Your Prospecting Efforts are Actually SPAM

1) You first private message to a stranger on social media includes a link to join your opportunity.

2) You get angry replies via private messaging and/or you have been reported as a spammer.

3) You post links to your opportunity or website in the comments section of other people’s social media posts

4) You compulsively want to talk about your company or products, without anyone asking you to share.

Finally… this one is the most important one…

5) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.

This last one for me is a big one but could also be controversial.

After all, #5 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, result in people getting angry at you and very unleveraged, which is why I eventually decided to stop prospecting all together.

But here’s the interesting thing…

“When I Stopped Prospecting People, My Business Started Growing!”

I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home or be in a public place without having to think about prospecting anyone.

Just enjoying being normal again, was incredible, after two years of being taught by my upline that “everyone was a prospect” and approaching every conversation with a hidden agenda, I was free!

That’s because it wasn’t until I STOPPED prospecting, that my business actually started growing!

Weird, right?

At this point, you may be asking, “then how the hell did your business grow?”

Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.

They knowingly and without shame, approach every interaction with a stranger as a prospecting opportunity.

Getting yelled at or cursed out by prospects is no big deal, as long as some people say ‘yes.’

And just like doing it right offline, there’s a way to successfully do it online as well. After learning and becoming very good at prospecting, I decided that I didn’t want to build my business this way.

The problem with prospecting in general, as it’s normally taught, is that the mindset going in, is still about what YOU want people to do and about manipulating people into doing what you want them to do.

In other words, it’s about YOU, not them. I didn’t like that, but I still did it for a little while… until I did find a better way.

The More Leveraged Alternative to 1-on-1 Prospecting, Which Won’t Make You Feel Like a Cheap Sales Man

Now, I am not trying to be high and mighty about all this prospecting stuff, because I’m not.

If it came down to feeding my family with ‘stone cold’ prospecting tactics or starving, I choose stone cold prospecting every time, without remorse.

But the reason I was able to quit prospecting was because, with the help of some extraordinary coaches, I eventually discovered an online recruiting strategy, which…

Enabled me to passively generate leads, customers and new reps – even when I was out having fun with friends and family.

(Hence why I didn’t have to worry about prospecting them!)

Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer, using their ads platform! (i.e. going legit!)

Wouldn’t it be nice to wake up to an email inbox full of notifications for new leads, new customers, new team members and commissions earned while you were sleeping!